Social media at King County
Social Media Action Plan
King County departments that use social media should have a full communications strategy that aligns with the King County Strategic Plan.
To effectively fit social media into your communications strategy, departments must complete a Social Media Action Plan (SMAP) that identifies goals, objectives, target audiences, resources, equity considerations, and more. If your department does not have a compelling reason to launch a new social media account (see below), you should plan to instead leverage some of King County's existing social media accounts.
How it works
- With your manager/supervisor and/or department PIO, please fill out a Social Media Action Plan (SMAP).
- Submit completed SMAP to the King County web team for review and approval.
- Allow five (5) business days for a response, and plan accordingly.
- Please submit a SMAP 2-4 weeks before you would want to launch the account to allow time for adjustments.
If you have questions or comments, please contact the King County web team.