Single Occupancy Vehicle (SOV)
|
# drive alone responses |
| – |
[0.2 x ( # extra credit responses + # of employees shifted from peak)] |
| ÷ |
total # potential trips |
| = |
SOV Rate (%) |
If your response rate is below 70% the difference between your rate and 70% will be "filled-in" with drive alone trips. This will hurt your survey results and may mean that your company does not meet its CTR goals.
|