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Public Health - Seattle & King County

King County Food and Fitness Initiative

Background

Safe Routes to School:

The King County Food & Fitness Initiative started the Chief Sealth Bike Club at Denny Middle School and Chief Sealth High School in partnership with Cascade Bike Club's Major Taylor Project. Cascade Bike Club contributed one or more instructors each week, provided the riding curriculum, paid for the instructor to obtain League Cycling Instructor training, provided wholesale pricing for bikes, and partially funded participation in the Seattle to Portland Bike Ride for Chief Sealth students.

The Chief Sealth Bike Club participation has almost tripled since its start in May 2011, with an average of 12-16 youth who pedal weekly rain or shine. Bike interns were incorporated into the FEEST (Food Empowerment Education and Sustainability Team) program and underwent a series of trainings that culminate in a project plan. Club members developed a calendar of rides and an outreach plan for recruitment of new members. The bike club is also used for continuing education, covering topics such as: how Seattle transportation infrastructure funding is allocated, what determined past infrastructure development choices, how transportation choices affect health outcomes, how social justice and transportation are connected, sources of funding for improvement projects, community organization strategies, how arts and culture connect to cycling, and/or other topics identified by youth participants.

Creating Demand for Healthy Food in White Center & Delridge:

Ten stores enrolled in the Healthy Foods Here Program (seven we worked with directly,) increasing access to healthy foods in Delridge and White Center neighborhoods. We conducted extensive outreach to residents, including local schools and parents to create demand for the neighborhood food retail businesses participating in the Healthy Foods Here program, directly reaching over 19,465 residents through community events, door-knocking, digital stories, inserts in local newspapers and handouts in stores.

How we did it

Bike ClubSafe Routes to School:

  • Bike club participation has nearly tripled since its start in May 2011, with an average of 12-16 youth who pedal weekly rain or shine.

  • There are a total of sixteen new road bikes at Chief Sealth High School for bike club use, and the rides are typically full, or close to full.

  • A "scraper bike" construction project was launched, and youth met once a week, learning basic bike maintenance and as a group, designed and decorated a 3-wheeled cruiser bike for their school. The finished product was donated to the school in honor of Bike to School month.

  • Cascade Bike Club encouraged one of the club students to apply for the Seattle Department of Transportation mini grant for $1,000 to bring a broader Bike to School Month to Chief Sealth this year.

  • Bike Club teens and adult supporters conducted a walk/bike audit in areas surrounding the Chief Sealth & Denny campuses, with support from Seattle Public Schools, Cascade Bicycle Club, Bike Alliance, Seattle Department of Transportation and Feet First. Students identified barriers to walking and biking, such as unmarked crosswalks, dark alleys, and incomplete streets. The audit was the first step towards developing a comprehensive action plan to address barriers. Youth leaders will engage their peers to prioritize walking and biking audit findings to create the action plan.

  • KCFFI School Food & Fitness Coordinator attended the monthly City of Seattle School Traffic Safety Advisory Committee as a mechanism for promoting policies to support Safe Routes to School, along with other leaders in bike and pedestrian advocacy, local and public transportation. The committee annually publishes recommended walk route maps for elementary schools, reviews areas of concern and makes recommendations.

  • Bike club interns and project staff attended the Mayor's road safety summit and gave input on community solutions to strengthen road safety for all users.

  • Bike interns were integrated into the FEEST program at Chief Sealth, keeping the bike club sustainable beyond CPPW.

Healthy food in marketsCreating Demand for Healthy Food in White Center & Delridge:

  • Delridge Fresh Food Spot (DFFS) hosted a Foodwalk and flashmob on July 22, 2011 in conjunction with the Highpoint Health Summit. Nearly 400 people attended the Health Summit (87 teens, 100 younger kids, and 200 adults). As part of the walk, people visited the West Seattle Food Bank, two Healthy Foods Here stores and the High Point Market Gardens.

  • On August 20, 2011, White Center Community Development Associationand HFH partnered on a Foodwalk showcasing nine markets in White Center selling healthy foods, including: Samway Market; Hung Long Asian Market; New Golden Village Market; White Center Market; White Center Halal and Deli; White Center International Halal and Deli; West Seattle Halal; Lee's Produce; and Phnom Khiev Market. Nearly 300 people attended the event which featured popular healthy food chef demonstrations and recipe hand-outs.

  • We implemented a community mobilization plan that included creation of twelve digital stories, foodwalks/flashmob and other events, and a social marketing campaign. This led to at least 19,465 reached through 16,000 direct mailings, 2,500 direct contacts at events and 965 digital story website hits.

  • Created a social marketing campaign with a comprehensive Delridge/White Center healthy food retail spots definitive print and web resource.

  • KCFFI engaged community members in policy efforts to change WIC rules to remove barriers for small retailers to become WIC vendors, holding two policy trainings to assist with demystifying and understanding the policy education process.

Contact:

Alice Park, Healthy Food Retail
alice.park@kingcounty.gov

206-205-3151

Maggie Anderson, Safe Routes to School
maggie.anderson@kingcounty.gov
206-205-3186

www.kcffi.org

King County Food & Fitness Initiative