The Seattle Ryan White Part A Program conducts quarterly "consumer awareness campaigns" to improve the quality of care for people with HIV in King County. Each campaign targets an area of care or health outcome prioritized for improvement by the Part A Quality Management Advisory Committee. The campaigns include posters, information cards, and buttons that HIV providers wear to reinforce the message and encourage conversations with clients. Each campaign is available in English and Spanish. The campaigns are focus group-tested with people with HIV and vetted by HIV care providers. All Part A funded programs in King County participate in the campaigns, along with most private HIV care providers in King County, several Part B funded case management programs outside of King County, and all Part C HIV clinics throughout the State of Washington.
We are grateful to the Health Resources Services Administration for providing the funding to engage in quality improvement projects such as this, the Graphic Design Student Studio at the Art Institute of Seattle for developing the initial designs and concepts, and Jodie Eilers for ongoing graphic design. Results from the evaluation of this campaign will be posted.