King County’s ‘Recycle More. It's Easy To Do.’ media campaign wins national awards

Ads promoting King County's simple solutions to common barriers for recycling have received national recognition for effectively conveying the county's messages.

King County Solid Waste won one gold and four silver "DAVEY" Awards for the "Recycle More. It's Easy To Do." ads promoting easy solutions to common barriers to recycling.

The ads titled, "Garage", "Peanut Butter" and "Home Office" won in the categories of Low Budget, Public Service and Promotional/Branding.

The DAVEY Awards exclusively honor the "Davids" of creativity – the finest small firms, agencies and companies in the world. David defeated the giant Goliath with a big idea and a little rock.

The annual Davey Awards honors the achievements of the "Creative Davids" who derive their strength from big ideas, rather than big budgets.

The Davey Awards is the leading awards competition specifically for smaller firms to compete with their peers to win the recognition they deserve. Visit www.daveyawards.com for more information.

The three television ads for "Recycle More. It's Easy to Do." campaign also each won a bronze 2007 Telly Award, which honor the best local, regional, and cable television commercials and programs, as well as the finest video and film productions.

The competition received more than 13,000 entries from TV stations, production companies and ad agencies from around the word and is one of the most sought after awards in the industry. For more information on the Telly Awards, visit the Web site at www.tellyawards.com.

All of the award-winning ads were created by Dave Syferd & Partners, a Seattle-based advertising firm.

The "Recycle More. It's Easy to Do." ads were seen on A&E, Discovery, Food Network, HGTV, Animal Planet, TLC, The History Channel during the promotion, and are now posted on the King County Solid Waste Web site at www.metrokc.gov/dnrp/swd/garbage-recycling/multimedia.asp.